PROJECT SPARKLYTES
We are a family of three: Justin, Francesca and Joey. Sparked and fueled by Joey’s passion to want to give back to the organization that helped him become more independent and successful in school – Easterseals – our family is on a journey to create a hydration beverage. We intend to create the drink using clean, natural and organic ingredients, offering a healthy alternative to other hydration drinks on the market that use artificial and unhealthy ingredients. The branding, imagery and messaging of the product will be designed to promote positivity, kindness and inclusivity. A portion of the proceeds from the sales of this drink will be donated to Easterseals.
ESMA’s 2021 Pioneer Award
Joey DiRocco, 9, is a student in the Groton Dunstable School District. He was born with Cortical Visual Impairment, congenital nystagmus, and a septo optic dysplasia, which make it difficult for him to see without his glasses. Having this visual impairment made it difficult for him to keep up with other students in class due to difficulty seeing the board and reading. Eventually, Joey’s teacher connected him to Kristi Voelkerding, an Assistive Technology Specialist at ESMA, who worked with him to find solutions to improve his ability to participate in class. After assessing his situation, Kristi taught him how to use Assistive Technology devices including an iPad, text-to-speech software, and a scope to increase his independence in learning.
The Launch of Sparklytes
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Flavorman, a leading custom beverage development company headquartered in Kentucky, recently created a recipe for their youngest client, 12-year-old Joey DiRocco of Dunstable, Mass.
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With the help of Google, his parents' financial backing and a beverage development assist from Flavorman, 12-year-old Joey DiRocco of Dunstable, Mass., has developed Sparklytes, a line of flavored hydration beverages.
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More to come!
Passion for soccer, desire to give back drive Joey DiRocco’s creation
Mission
Our mission is to hydrate tomorrow’s leaders with liquid power to encourage each other’s passions, embrace each other’s differences, give compliments generously and think and behave with kindness first.
Vision
Our vision is to promote a future generation of positive leaders.
Slogan
Quench Your Thirst, Ignite Your Spark.