What are we creating?
We are on a journey to create a tasty, safe, natural hydration drink for all ages. Joey, like so many other kids out there, has taken a STRONG liking to sports drinks… Prime and Gatorade would be his top. However, after becoming interested in beverage formulation and how ingredients impact the drinker, he is much more aware of what he is consuming. Does this stop him from drinking his favorite drinks? No. However, if there was an option available that was just as tasty a
nd hydrating as well as healthy would he? Maybe he would! Maybe more kids would too!
When we mention ingredients impacting the drinker, we mean for the good and the not-so-good.
For the good, we want healthy levels of electrolytes that hydrate active kids…
But, not to excess. Too many electrolytes can cause an ‘electrolyte imbalance’, meaning the electrolyte concentration is too high in your body for your kidneys and hormones to regulate. Fatigue, confusion, irritability, headaches, muscle cramps, irregular heart rate or even seizures may result… Yikes!
We want all-natural and are staying away from artificial ingredients –
including sweeteners and colors. In fact, our short-term goal is to be Whole Foods compliant. Eventually, we’d like to evolve into – or at least have an option – to be organic. You will not find asulfame potassium, sucralose, fake food dyes or many other unnatural ingredients that are common in sports drinks.
In terms of sweeteners, we are experimenting with natural alternatives to sugar like monk fruit and stevia. Coconut Water will likely also be present, another way to give the drink natural sweetness. Our goal is to be super tasty, but also keep the calorie count nice and low. Wish us luck with this part! We look forward to sharing our tasting samples with you to help us perfect the flavors!
Are we also including extra vitamins? Nope. We are not trying to create a drink that is a dietary supplement for kids to get vitamins. We will leave that to the multi-vitamin producers or just encourage a good ol’ fashioned healthy diet. Many drinks out there contain excessive amounts of Vitamins like A, D, E and K. The uninformed consumer probably feels great about consuming 200% or higher of their daily value of these vitamins. However, even too many vitamins presents health risks… These fat-soluble vitamins accumulate in the tissues when consumed excessively and can cause vitamin toxicity.
Some vitamins, like B and C, will just get disposed of by the body through urine when the levels are too high.
We simply choose not to include extra vitamins, and – again – encourage a healthy, balanced diet!
And that brings us to our ingredient list… We
want it short and sweet. Our goal is for a kid – and their parent – to read our label and know what every single ingredient is. Water, some juice, natural flavors, some electrolytes and that’s IT!
So, that’s our product in a nut-shell… Please reach out to us with any questions, feedback, or if you’re interested in being a taste-tester!!